Over the past several years, APS has been working toward developing a new, more unified look. This began in earnest in winter 2016 with the launch of our new website and continued through the next several years with the development of a new mission statement (Engage, Empower, Inspire) and building our social media presence (check out @ISD492 on Facebook, Twitter, YouTube, and Instagram). Now, we’re excited to unveil our new APS logo.
We began the process of creating our new logo by brainstorming numerous ideas about Who We Are as a district. These ideas ranged from an emphasis on STEAM (Science, Technology, Engineering, the Arts, and Math) and athletics to a desire to care for the whole child and conveying our diversity as a district and community.
After several iterations, we settled on the final design for several reasons. The Austin A in the center symbolizes Austin Public Schools. We felt it was important to include the A for tradition and heritage, and the slight offset is meant to convey our drive to provide a modern education for our students. The circles around the A are meant to symbolize inclusion and togetherness while still providing a path through education. And, finally, the swirling colors represent the diversity we have in both our schools and the community.
We are very proud of our new logo and are excited to continue down the path we started on back in the winter of 2016. From our website and mission statement to our new logo and social media presence, Austin Public Schools is dedicated to moving into the 21st century not only in the education we provide, but in our communications as well.