Can Beer Sales Predict The Economy?
July 9, 2020 2:00PM CDT
Are we going through an economic recession right now? The answer might lie with beer!
According to the analysts at Planet Money, beer sales can tell you a lot about the state of the economy.
For example, ‘subpremium’ beers like Natty Light – beers that are cheap and sold in bulk – tend to sell more during a recession. But that’s not happening right now.
While subpremium beers are selling well, craft beers and hard seltzers are selling even better – possibly because middle-class people were less affected by the pandemic shutdown.
Craft breweries, however, have struggled due to bars and restaurants being closed.
