Event organizers for 2024 Paint the Town Pink (PTTP) are gearing up throughout Austin and southern Minnesota to raise funds for The Hormel Institute’s cancer research. PTTP is a community-led annual campaign to raise funds for innovative research to accelerate answers to cancer.

Since it started in 2011, PTTP has raised nearly $3 million for cancer research at The Hormel Institute.

The 2024 PTTP event lineup includes returning favorites like Plunging for Pink and Fishing for a Cure. There is also a new event: Austin Bruins Black & Gold Gala which will be held at Austin Country Club on January 31.

2024 PTTP Events:
● January 9: Business After Hours/ PTTP Kick-off at The Hormel Institute hosted by HI and
Austin Hy-Vee
● January 20: “Dutchtown Jumpers Cook-Off” Hoot ‘N Ole’s
● January 27: “Plunging for Pink” Polar Plunge at East Side Lake
● January 28: “Pickle for Pink” PIckleball at Austin Recreation Center
● January 31: Austin Bruins' “Black & Gold Gala” at Austin Country Club
● February 3: “Paint the Rink Pink” Austin Bruins Hockey Game
● February 9: KAUS “Paint the Airwaves Pink” Radiothon
● February 9-10: “Toss for a Cure” Bean Bag Tournament Austin Holiday Inn

● February 10: “Shooters for Hooters” at Cedar Valley Conservation Club
● February 17: “Fishing for a Cure” East Side Lake
● February 17: VFW Pool Tourney
● March 2: “Smashing Cancer Demolition Derby” Mower County Fairgrounds
● March 2 – VFW Dart Tourney
For more information on PTTP and the 2024 events, visit https://pttp.hi.umn.edu/. If you have an idea for a new PTTP event, reach out to Daneka Wiechmann, The Hormel Institute’s PTTP Coordinator, at [email protected] or 507-437-9650.

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