When the August wildfires first broke out on the island of Maui, the team behind the SPAM brand responded with a donation of cash and product with a retail value of more than $1,000,000 to directly help those impacted by the devastation. The donation included more than five truckloads of SPAM products — totaling over 264,000 cans— to help feed people in need.
As those truckloads were being delivered, the brand team also began selling specially designed T-shirts on its website, pledging 100% of all proceeds to the Aloha United Way Maui Fire Relief Fund. More than 5,000 shirts were sold within the first 48 hours. To date, shirt sales have produced $160,000 in total proceeds, all of which were recently donated to the Aloha United Way and its Maui Fire Relief Fund. That cash donation will continue to aid the disaster-response effort in meaningful ways, from providing hunger relief and
transportation assistance, to supporting other services, like crisis counseling and healthcare consultation.
Hormel Foods has long supported disaster-relief efforts through partners, including Convoy of
Hope and World Central Kitchen, among others, contributing product and financial resources
that have been used to help those affected by natural disasters and food insecurity.